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The Trainer Blueprint

Get more clients as a personal trainer.

Not with social media. Not with cold DMs. The Trainer Blueprint is the complete system I used to build a waitlist in 12 months — 20 operating systems, one-time purchase, lifetime access.

Choose Your System →

One new client pays for it. Every client after that is profit.

Or start with one system — from $47 →

$497 founding · One-time · Lifetime access

Founder intro
Watch the 2-minute intro
Zeromissed payments in 6 years
25 moavg client retention
$21,756avg client lifetime value
Who this is for

Built for the trainer the industry ignores.

This is for you if:

You know how to change bodies — but not how to build predictable income.
Your take-home is embarrassing once you count the dead hours, splits, and commute.
You’ve thought about going independent but don’t know the actual steps.
You’d rather build something real than perform on social media.

This is not for you if:

You want motivation instead of systems.
You avoid responsibility for your own growth.
You’re looking for shortcuts, not assets.
$497 for a business asset feels like a stretch — the price is intentional.

If you saw yourself in that list, the Blueprint was built to solve exactly that.

Get the Blueprint — $497 →
What the math looks like

The gym’s version vs. yours.

Employed at a gym
$4.70/hr

After splits · dead time · commute

→
Independent with this system
$180/hr

100% kept · 25-month retention

The system is broken. You’re not.

Get the Blueprint — $497 →
Ways to start

Get everything, or start with what hurts most.

Complete system · Recommended
The Trainer Blueprint
$497 ≈ 3 in-home training sessions
One-time · Lifetime access · All sales final

Everything I figured out the hard way over 10 years, written down so you don’t have to. Whether you’re stuck at a gym planning your exit, already independent but running on chaos, or somewhere in between — this is the setup that gets you to $180/hr with clients who actually stay.

Zero chargebacks · 6 years of Stripe billing · 35+ five-star reviews
Get the Blueprint — $497 →
  • 4 guidebooks covering every phase of building your business
  • All 20 systems documented with the exact steps
  • Every script, template, and checklist I actually used
  • Why clients stay for years (and what makes them leave)
  • How to get found on Google without paying for ads
  • The step-by-step plan for leaving the gym
  • How to handle your own taxes, billing, and money
  • Lifetime access — including everything added later
Or start with one system — credit applies toward Blueprint
Standalone System
Stop Training the Wrong Clients
$47

25-month retention isn’t a client problem — it’s a screening problem. The consultation framework I used to filter for the right fit before they ever got on my calendar.

  • 20-question consultation script
  • Numeric scoring rubric
  • Follow-up email templates
  • Red flag recognition guide
Learn More →
Applies as credit toward Blueprint
Standalone System
Never Chase a Payment Again
$47

Zero chargebacks in six years. The Stripe subscription setup, billing policy language, and rate escalation playbook that made payment chasing disappear.

  • Complete billing policy template
  • Stripe subscription setup guide
  • Rate escalation playbook
  • Payment scripts
Learn More →
Applies as credit toward Blueprint
Standalone System
Never Chase Clients Again
$67

The phone just rang. Waitlist in 12 months. The full marketing manual that produced that — all four quadrants of acquisition with the scripts and sequencing that make them compound.

  • The 2×2 marketing diagnostic
  • All 4 arms of marketing covered
  • Business-stage sequencing plan
  • Google Ads starter playbook
Learn More →
Applies as credit toward Blueprint
Standalone System
Leave the Gym
$67

$0 to $9,200/month in five months, solo, with under $300/month overhead. The 90-day independence plan from someone who actually did it.

  • Independence readiness assessment
  • Client migration scripts
  • Non-compete navigation
  • 90-day build plan
  • Overhead calculator
Learn More →
Applies as credit toward Blueprint
Done for you · Application only
We Build Your Website
$3,997 One-time · Delivered in 14 days
Includes Blueprint access · 14-day delivery

Don’t want to build the website yourself? We’ll do it for you. Homepage, service pages, neighborhood pages so people in your area find you on Google, booking, and Stripe billing — all set up and ready to bring in consultations within 14 days.

14-day delivery · One round of revisions · Full Blueprint access included
Learn More & Apply →
  • Homepage that turns visitors into consultations
  • 3–4 service pages with your pricing
  • 5–10 neighborhood pages so locals find you on Google
  • Online booking and Stripe billing set up for you
  • Works on every device
  • Full Blueprint access included
  • One round of revisions
  • Done in 14 days
What happens after you join

Instant access in three simple steps.

No waiting, no onboarding calls, no scheduled drip. The full system unlocks the moment you check out.

1

Complete your payment securely

Checkout takes under a minute through Stripe. Card or Apple Pay, encrypted end to end.

2

Receive your access code instantly

The moment payment confirms, you’re sent directly to a welcome page with your private access code.

3

Log in to the private portal

All four guidebooks, every script, every template, every system — available the second you log in. Forever.

Get the Blueprint — $497 →

One new client pays for it. Every client after that is profit.

About

I was stuck in the same broken model.

Jesse Snyder

I started out sleeping in a 2003 Toyota Tundra, working $13/hr floor shifts at a commercial gym. After splits, dead time, and the commute, my real hourly rate was about $4.70. Good degree, good at my job. The model was still grinding me down.

Over 10 years I built Monterey Personal Training into a business doing $9,200/month within 5 months of launching independently. Clients stay 25 months on average. I haven’t had a single missed or disputed payment in six years of subscription billing.

The Trainer Blueprint is every system I built, written down. Not a course by a marketing guy who’s never trained a client. Infrastructure from a trainer who needed it to survive.

B.S. Exercise & Sport Science, Oregon State · NASM Corrective Exercise Specialist · Guest Lecturer, CSUMB
Not ready to buy yet?

Get the 5-system primer free.

A short PDF covering the five things most trainers get wrong before going independent. Read it. Decide for yourself.

Last thing

You already know how to train people.
This is everything else.

The billing setup. The client pipeline. The consultation that closes. The systems that let you stop grinding and start building something that actually pays you what you’re worth.

Get the Blueprint — $497 →

One-time · Lifetime access · All sales final